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GetKDE.org progress – Discover KDE!

For the impatient, here is a link to the new page, and for those who missed the last post, here is a link to the GetKDE.org homepage. Finally, here is a screenshot of the newly added Explore page:

The homepage of GetKDE is essentially a hub with a teaser. The site structure itself is split into three sections, Software, Community, and Development.

Those completely new to everything KDE will start off in the Software section, via clicking the “Explore how KDE benefits me” option.

It is then important to market only what is relevant to the user – for KDE, this depends a lot on what device you have. KDE’s objective isn’t to convert users to Linux, however happy that makes our inner penguin, but instead to help people enjoy and make the most of their computing experience with KDE Software.

As a result, this is the page they will see. It’s objective is to make it clear what components make up a computer, which are Apps, Workspaces, and Framework. Different components will interest different people, and the availability of components are also limited depending on what the user is using. For example, Windows and Mac users won’t get a Workspace, but will get Apps and Framework. Mobile users get different Workspaces to non-mobile users. And so on.

The reason this initial segregation is so important is for several reasons:

  1. They are introduced to the branding jargon that KDE users, eg Apps, Workspaces, Framework and understand how it fits together
  2. This allows highly specific and targeted marketing in the next stage – no use comparing Kate to GEdit for a Windows user.
  3. Users understand the scope of KDE development that it isn’t just limited to desktops/laptops and are flexible to bend around what people use.

In other related news, the GetKDE.org homepage itself got a bit of a cleanup, which you can check out live via the link here, or in the below screenshot.

That’s it for this post! More to come!

For those particularly interested in this project, progress is tracked via its WIPUP project space.

Uncategorized

What’s up with KDE.org & Hello GetKDE.org

It’s been a while since I last posted about KDE.org, aka the KDE-www war series. It talked about the current KDE.org design, and how to improve it. The series started with target audiences and conversion goals, picked apart and restructured the sitemap, revealed an initial design proposal with clear-cut priorities, and finally analysed the effectiveness of design.

Since then, the KDE-www team has gotten serious about rebuilding KDE.org from the ground up and has started up project neverland. However, I shall now be continuing the work on KDE.org under a new name, GetKDE.org.

You can visit http://GetKDE.org/ right now – feedback is much appreciated.

One of the most important aspects of the redesign is community involvement. GetKDE.org is built publicly online irrespective of the KDE release schedule. This is so that the community is free to visit it any time and provide feedback and leave comments.

There are a few differences between how GetKDE.org is tackling the KDE.org redo and how neverland is tackling it:

  • The Oxygen team is unpredictable. Neverland’s answer to this is to design without employing the blue-coloured KDE, Oxygen, Air, or Plasma-themed elements as part of the basic design- that way, it will still be relevant no matter what KDE looks like. GetKDE.org instead regards Oxygen’s unpredictability as a fault of Oxygen, and does use the three biggest things which make KDE’s brand recognisable as it currently stands: Blue KDE, Oxygen, and Plasma w/ Air.
  • GetKDE.org is documenting its design process outside IRC. GetKDE.org wants to be 100% transparent with the development process, making sure that the community knows what’s being done, why, and can voice their opinions. This means taking things outside the IRC channel, as well as into real life. This is because any change to a significant visual thing representing KDE may mean changing KDE’s brand. This is not something to be taken lightly. This also means that GetKDE.org doesn’t follow the KDE release schedule.
  • GetKDE.org has a much smaller scope. Only pages within KDE.org will be considered rather that neverland’s objective of a one-size-fits-all solution unifying all sites, including wikis, forums, translated versions, etc. This means that a lot of content will be filtered out, but quality should outweigh the quantity.
  • GetKDE.org is following the previously outlined target audiences and goals. Neverland is following a more rapidly developed, iterative design approach, whereas marketing objectives have been laid out from the start in GetKDE.org, and it will follow that.
  • Neverland is the currently heir to KDE.org. Although GetKDE.org will perform exactly the same functions as KDE.org, most of the team are currently working on neverland. As such, GetKDE.org is being branded as an experimental alternative to KDE.org – and will stay that way until either community or statistics prove otherwise. GetKDE.org will not become KDE.org.

Well, I hope you enjoyed it! More will come soon. Just another week until semester is over and then I’m ready for a sprint :) Updates are being dutifully tracked on its WIPUP project.

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The kde-www war: part 4

A brief history lesson. The introduction identifies KDE.org as a wall of text with a pretty frame and explains why there is a problem. Part 1 sets conversion goals on our two target markets. Part 2 restructures the sitemap to make sense. Part 3 dabbles a bit on concluding the design criteria for the homepage, and reveals the homepage.

In this part, we’re going to take a step back to the release of the homepage design from part 3, and talk a little bit about the science and justifications behind the design. Firstly, a quick note that the design was tweaked slightly after part 3, as the tweaked version can be viewed here.

All webdesigns are made up of three vital elements that work together to make a successful design. Keep in mind that these elements should be considered not just in webdesign but also by application developers.

Notice how the criteria outlined in part 3 addressed each of those 3 concerns directly. Now let’s took at how we’ve satisfied the criteria.

Let’s just briefly skim through brand – we have addressed this by emphasizing KDE’s visual identity:

  • The design has blue and white as its primary colours, which are KDE’s primary and secondary colours respectively.
  • Every single environmental visual element (ie – headers, footers, and non-content elements) on the page used visual styles from Plasma’s Air and Oxygen styles.
  • Every single functional visual elements (ie- the content element) on the page used KWin’s Air widget style.
  • All graphical symbology use Oxygen icons, especially to thematically link together concepts across the design.
  • The radical design choice of KDE’s first non-bordered layout corresponds to KDE’s philosophies of “Experience Freedom”, “Be Free” and “Breathe”.
  • The lightened fonts after tweaking now also corresponds to KDE’s aforementioned philosophies.
  • The iconic Kabel font is used for the KDE logo.

Now we can ask ourselves when we ask “What does KDE look like?“, as soon as we lay our eyes on this design, we can firmly answer “Yes. Of course! That is KDE!

Now let’s look at the content. Content should always come before function, as it sets the scene and helps our users understand what they should expect from the page. We start by giving the most important bite-sized factoids: what is new and awesome, for our existing users audience, and what is this KDE anyway? for our new users audience. We do this by giving a large banner to represent the latest news for the existing users, as well as a large, digestible (free from jargon) definition for the new users. What is more important is if we study why we placed the elements exactly where they are. Let’s study the eye-movements as a user scans the webpage – red being spending more time looking at it, and green being quick glances:

Firstly, let’s just jump back to reality. It is important to realise that people do not scan a page top-down, they glance top-down, then return to the top then proceed to zig-zag occasionally. This means that some people might jump from 2-5, instead of 2-3 (ie- visually oriented people). Also, people do not analyse in detail whilst glancing through – they search for vital factoids and discard everything else. These have good and bad implications:

The good – this pattern and step-by-step process to grasp interest is aligned with the goals/roadmap we outlined in part 1 of this series.

The bad – we are heavily relying on the effectiveness of elements 2 and 3 to provide the vital factoids.  These must grasp interest. Element 3 will target the text-orientated people, who will hopefully see:

Notice how we have successfully separated people from product, and are marketing KDE as a community. The user is immediately not looking at “Hey, download powerful software and a new desktop interface!” (akin to “hey, get free animated emoticons now!“), but instead looking at “Hey, I’m the most important person here, and something is happening which involves me. Something to do with powerful software and beautiful desktops, which are lovely keywords which everybody can say ‘yes I want it’ to. What am I missing out on?“. This will bring them to element 5 – to Discover KDE, and start their journey.

For the picture-oriented people, element 2 is our vital grasper. As the design stands now, it is obvious that the eye lingers longer over the left side of the image (put the more beautiful part of the image there, then?) but otherwise the image is completely unenticing and uninformative. It shows a rotated desktop screenshot and that’s it. This is bad. This should be changed. The blurb is useful though, as it not only says there is some sort of release with a really long fancy name (Software Compilation, anybody? 6 syllables?), but also zeroes into the single key features why it is so awesome. However there is clearly work to be done on defining a visual style for the header image.

Finally, let’s look at the function. What the user will want to do on the webpage.

This is a little tricky, as the homepage is a hub, not a content deliverer. It’s function is as a signpost and not an infographic. For this the design’s function is to direct users to the right page, and allow the user to understand the structure of the webpage, so that he knows exactly what to do next and how things are categorised.

We’ve already done a bit of this by piquing new users’ interests with the blurb and having their eye naturally fall onto the “Discover KDE” part. However let’s take this a step further by thematically linking certain keywords on the page through sequencing them in the same way, as well as using visual icons to mark their similarities. This can be seen below:

This helps the user understand the site’s structure, or three main “sections”, and emphasises their importance through repeating the sequence again and again. Thus the “About” and “Give Back” sections are already given less priority as expected given our goals outlined in part 1 as well as our restructuring labels in part 2, without entirely ignoring them.

This also performs a very important function of all design: the ability to give the user the impression that they have freedom to choose a path, that they are in control, but subliminally guiding them through a sequenced, optimum path. The user is presented with – yes – the entire sitemap. They can read through every single link and understand exactly what the page contains, but are still inclined to follow the three set paths for them. Also shown in the tweaked layout is that only the Community column is highlighted whereas other sections are greyed out – this will not be so on the homepage (all will be greyed out) but this helps users understand which section they belong in (other colour visual indicators will be in play later). This achieves the structural segregation that the original redesign was aiming for, without being too intrusive or clunky.

I’m going to stop here. Those were the main points I wanted to talk about to help raise awareness of the importance of design. I hope you enjoyed this series, and I’ve submitted it as a GSoC proposal, so if all goes well, we can start seeing things live soon!

Uncategorized

The kde-www war: part 3

Just a quick history lesson. In the introductory post we highlighted several tell-tale symptoms that KDE.org had a very big usability and design problem. In part 1 of the war, we discussed a back-to-basics question what are we trying to communicate, what are we trying to achieve, and outlined goals for our various target audiences. In part 2 of the war, we started to achieve the goals outlined in part 1 via restructuring the pages and site map in order to distinctly separate between the KDE: The Community and KDE: Software. In this part, we’re going to focus on the home page – the central entrance hub for new members, and how we can use design elements to achieve part 1’s goals, and still cover all of the masses of content that KDE has to showcase in a streamlined manner as in part 2, and even reenforce KDE’s identity in the process.

Now that we know what we want to achieve and the structure of KDE.org, we can start thinking about the layout of the home page. The home page is – obviously – the most important page of the website. It acts as a central hub to link together everything that KDE has to showcase, it acts as the first stop for information for KDE newcomers, it acts as a publicity and news broadcast, it is the link between the various KDE sub-communities and communication channels, and most importantly, in today’s web-centric world, it defines KDE’s visual identity. After much debate, it had to satisfy the following criteria:

  • Embodies KDE’s visual style and branding – ie, the Oxygen, Air, Breathe, and Be Free. It should be a design that when you see it, you say “that looks like KDE”
  • It had to make people get KDE. To understand KDE not as a product and a software suite, but as a community. We want them to share with KDE’s passion. KDE has grown further than just a collection of apps and a desktop interface, and thus we can no longer be so shallow as to market it as such. We must follow our rebranding efforts to separate people from product, and emphasize open-source’s greatest strength – the community. We are a community, not a company. We create passion, not products.
  • It had to showcase our latest and greatest event/release/activities. However we need to showcase it in a way that people understand. Saying “Akademy 2011 is here!” alone doesn’t mean anything. Nor does “KDE 4.6 released – experience freedom”. Let’s change that to have meaning.
  • Clear segmentation between Software, Community and Development sections – to succeed where the current design fails. Let’s not make it a maze.
  • Absolute directions towards the goals we outlined – Goal 1: to become a user of KDE. Goal 2: Say hi and tell us what’s up. Goal 3: would you like to scratch your own itch?
  • Allow the user to understand how the site is structured and what exists without overwhelming them.

For this part of the war, I’m not going to write a wall of text. I’m just going to throw out the design right now, and let it speak for itself.


More to come. Let’s make a change.

Technical

Toronto’s “mini-sprint”, and Sydney’s KDE/FOSS Community

During the holidays I met up with Eugene Trounev, (aka it-s), one of KDE’s awesome artists to discuss our reorganisation of KDE.org and the design aspects of it (which is coming soon in the series). It was a 2-day meeting and it was my first time meeting another KDE enthusiast face-to-face, as given my inconvenient geographical location in Malaysia I don’t know anybody else here. I won’t post the outcome of the sprint here but it will be released periodically with the rest of my kde-www war series. It was extremely useful and awesome of course (and yes, lots did get done), and since no photos were taken, here is one of a random conifer tree to make up for it:

I’ve just arrived in Sydney, Australia to get ready for my upcoming year of university, and so I wanted to quickly throw out the question to see if anybody in the KDE / Blender / FOSS crowd lives there. If you do, throw me an email/comment and if there isn’t an existing community, let’s start one :D

Technical

The kde-www war: part 2

Before I begin this (delayed) post, I would like to reemphasize that a sub-agenda for these blog posts is to raise community-awareness about design issues in KDE. The website is certainly not the only area where there are design flaws, and I was very happy to read over my Christmas holiday a couple a blog posts here and here by Aurélien Gâteau about design issues within applications. I hope we can see even more of these :)

In the initial post, we talked about the elephant in the room: the wall of text that is KDE.org. No solutions were presented, but symptoms were outlined. Then, in part 1, we discovered that the wall of text was partially a side effect of a deeper problem within KDE – the structure, or lack of it. We discussed KDE’s marketing objectives, and the corresponding misalignments within KDE’s website. We finished off with outlining the ideal situation in the future. Today, we are going to talk about achieving it.

KDE has a lot to offer. Our goal is to filter down what it offers based on their relevancy to target user groups. So before we start, let’s look at the current state of KDE’s immediate “sitemap” – this is what the visitor is presented when they first look at the site. I’ve divided them into columns that they belong in, and briefly described in bullet-points what each page does.

Yes, that was long.

Too long. In fact, let me break down the issues here:

Too much choice.

This is the biggest problem here. KDE has a lot to talk about, but newcomers don’t want to be slammed with all of that in one go. For websites belonging to smaller services, each navigational item can highlight a different issue without overwhelming the visitor, because each wrap nicely around a single point of focus. KDE has multiple points of focus. Thus, it should only provide navigation items which hit each topic, not sub-topic. Here are two other websites which deal with the same problem very effectively: Mozilla.org and Opera.com. As you can see, Mozilla ignores submenus altogether, and Opera has a very clear breakdown of the topics they deal with. All in all, nobody should ever be presented with 44 navigational choices.

Imbalance in choices.

Not only is too many items in “About KDE” confusing to the user, some areas in the Community section really seem like pagefiller on what doesn’t need to be included, and others are just a massive list of items. In contrast, the Workspaces section only has 3 links – which combined together really fail to deliver what they could potentially deliver. The user is left with a “is that it? Pages upon pages of history and verbose description about KDE’s past, and only a couple screenshots about what it’s like now?“.

Double entries in the navigation.

A big problem here is that the navigation headers themselves are links to a page instead of a plain divider as it is meant to be. For example, the “About KDE” is a link, and “Community”, “Workspaces”, “Applications” etc are also links. Often this results in the page being simply a summary of all of its sub-pages, which means information repeats itself, two pages have to be maintained in the future instead of one, and users get confused of where the “official” source of information on a topic is. The summary often seems half-motivated, just to fill up a page, with the only exception being the Dev. Platform page.

Ambiguity in categorisation.

The most immediate ambiguity that shouts out at me is the “Support” category. I immediately thought “How to Support KDE”, as is the norm on most other sites out there, but it turns out that it is actually “End-user Docs/Help”. Apparently I was not the first to be misguided, as seen by the later-added “Join the Game” link, which is therefore miscategorised. Similarly, a lot of the “Community” which I identified in my part 1 is nonexistent in the Community section, but is instead filled with links about “KDE: The Foundation”. The Workspaces and Applications category is also separated, even though it need not be – as they are often bundled together when presented to the user. The result of this is a half-assed workspaces section of the site which really undersells what we have to offer.

So, what now?

We have to completely reorganise the website, obviously. The new navigation has to:

  • Provide a smaller number of choices
  • Properly categorise navigational items
  • Remove stub pages that are unnecessary
  • Remove “summary” pages that are unnecessary
  • Hide pages that “only those looking for it should find it” (eg: About Free Qt Foundation)
  • Expose more of KDE’s community, (forums/planets/irc/mail lists/social sites/ocs/etc)
  • Guide users through our outlined optimum navigational route which is aligned with our marketing efforts (as identified in part 1)

Now that we have a clear list of goals, I spent a few days brainstorming and designing a new structure along with the kde-www folks. Here’s the finished product:

Less choice, less confusion.

This new structure narrows down the number of items to 29 areas. However, we’ve decided to not immediately present all 29 to the user, instead settling for showing only 4 items, Community, Software, Development and Support, with the About items hidden in the footer (only those searching for those pages should find it, we shouldn’t showcase it). We’ve merged the Workspaces and Applications sections into Software, which essentially is a visual tour through KDE, instead of splitting it up into single, solitary pages. The community section actually does have community links this time, and we’ve narrowed down the Development items to the bare essentials (open for debate, as the -www folk aren’t desktop-devs), as in general the devs know where information is kept. Ideally, the Development section’s objective is to make it easy for new coders to join.

It is a little hard to describe, but many pages have been merged and some even completely removed, and I won’t go into details describing why every choice was made.

Points of focus

I’ve highlighted with a blue square several points of focus, this are in general more important navigational items, as they represent key sub-topics in each section. Later on in the design phase we shall discuss how these can be emaphsised visually.

Aligned with marketing’s optimum navigational route

I’ve made two arrows in the diagram above, one blue and the other red. The blue represents the optimum path for our new users. It starts them off with “We are KDE”, to answer their question “What is KDE?”, then guides them through the Software section, a visual mosiac of pretty colours, screenshots and beautifully presented features to persuade them “Why is KDE awesome and why should I use it?”, finally, we land them at the “Get KDE Software” page, once they’ve said “OK, you’ve had me convinced. Let’s get started”.

The red arrow is slightly more complex, for people who already use KDE. Their landing page is the “Get Involved” page, of which the objective is to answer the question “Where do I fit in?” When answered, we will direct them to one of our many community outlets within the community section and help them start their journey with KDE. Alternatively, should they be interested in joining the technical aspects of KDE, they can learn about the Dev Platform, and get redirected to the Techbase, which should turn them into super geeks in no time.

That’s it for part 2.

Thanks for reading and I hope you’re enjoying this series. There’s still a long way to go, and you can actually keep up to date on it via the WIPUP project here.