This is a sponsored review by the owner of the website but all opinions are that of my own.
Windows Mobile 6.5.3 and below is widely regarded by many tech fads as a to-be-deprecated technology in favour of other smartphone OSes and possibly the upcoming Windows Mobile 7 OS, revealed just over a week ago. However much of the hidden credit behind the WM 6.x series lies in its ability to tweak and adjust the OS to such an amazing extent not really associated with Microsoft – all of these are found in 3rd party applications scattered around the internet that it takes such a long time to monitor the upcoming applications and find reliable ones. This gives the false impression that the system is underpowered. It wasn’t until almost a year ago that Microsoft released the Windows Marketplace, the equivalent of Apple’s App Store in order to solve this problem, but it’s a developer-initiative process to distribute using this system, and so many of the gems still remain hidden.
Those who have gone app-hunting would be familiar with sites such as freewarepocketpc, wm6software, pocketgear and the ever-so-reliable XDA-Developers forums. However we have a new kid on the block, BestWindowsMobileApps.com.
The site at first glance runs on WordPress with an aesthetic design that leaves little to be desired. This WordPress setup has all of the necessary plugins and additions which make the site appropriate to its purpose, including a featured application section, random apps, latest apps, social network sharing, related links (quite inaccurately labeled as a blog roll in our opinion), and the compulsory commenting system. It communicates its purpose extremely clearly and despite a seemingly random blank space on each sub-page near the header (probably for advertisements in the future), it looks extremely credible and up to date, which is a vital impression for such a site.
The site gives an unbiased review of applications submitted by developers and rates them on what I believe to be rather well-chosen sub categories: user interface, features, ease of use, and re-use value (if the app is a one-time use-and-forget or not), and for games graphics and sound ratings are also provided. Each of these are given a half-star rating out of 5 of which each rating is given a clear definition in their about page – 1 star for a application that wasn’t even worth the review and 5 stars for the perfect application that deserves recommendation to all WM users.
The site is two-tiered, splitting applications into two main categories, "Applications" and "Games", then further narrowing down the choice to your regular list of sub-categories such as communication, entertainment, lifestyle, media, etc. Although most of these portal sites have these categories this site is different in that it is completely centered around them instead of offering a more random browsing experience like others. Unfortunately there seems to be some navigation duplication in the main menu, such as Apps takes you to the same place as Categories -> App Store does, or we seem to have an unneeded single subcategory under Tools being Utilities, or that the supposedly macro-category of "games" is seen again inside Categories -> App Store, etc. Similarly we were shown this link to what seems like a "Games category" description page, but I haven’t been able to find a way to navigate to that page on the site. Perhaps because that page seems unfinished (some categories are not annotated) but this suggests a few fundamental navigation problems. This may serve to confuse newcomers but is a relatively easy problem to fix and on the whole provides a very instinctive navigational sitemap.
The list of applications is just as aesthetically pleasing as the rest of the site. It provides a quick snapshot of the name of the application, a dedicated icon (instead of other sites which rather badly autogenerate thumbnails) and a blurb. Although a little too much emphasis is placed on the date and reviewer than we’d like, we suppose it matches the feel of the site. Given that a one-liner summary of the app’s function is appended to its title it makes it really easy to find what you’re looking for.
An application’s review page does suffer from some visual glitches here and there that detract from the previous professional impression of the site. Some layout ideas could be rethought, such as placing the tags, post author and date and a rather large box with minimal information at the top instead of launching right into the review. However the review itself is presented in well-formatted narrative blog format not unlike this post and has plenty of app screenshots showing the app in action. It walks through the beginning impression, tours the features, and provides a consice summary to wrap up. The writing style is easy to understand and well-structured. Consistent throughout all reviews are a bullet pointed pros, cons and a possible improvements section at the end, your version number and price, the beforementioned star ranking system and an overall rating. A complementary link to the developer’s site is provided as well as a link to their sister site to download the product. The rest is taken up by social networking and comments which unlike most other review sites contribute quite intelligibly to the review.
Developers can submit their apps for review on quite ethical terms including unbiased reviews and understandable property rights. It’s a simple enough process and very appropriate.
Overall the site is quite polished with a few visual presentation quirks to work out. Some reviews are a little short (especially those with low rankings) but seem to communicate the message effectively enough. The duplicated navigation may be confusing, as well as some category structures needing to be rethought (for example, what is the "XDA dev" category?). The site is still quite immature in terms of content quantity (we’re predicting about 100 reviews, and we did notice some overlap in categories, which isn’t necessarily a bad thing) but from what exists, it’s some good quality reading for those on the hunt for the perfect application set. I must say I didn’t set my sights high given the existing cobbled and maze-worthy app portal sites but this one has potential.