The homepage of GetKDE is essentially a hub with a teaser. The site structure itself is split into three sections, Software, Community, and Development.
Those completely new to everything KDE will start off in the Software section, via clicking the “Explore how KDE benefits me” option.
It is then important to market only what is relevant to the user – for KDE, this depends a lot on what device you have. KDE’s objective isn’t to convert users to Linux, however happy that makes our inner penguin, but instead to help people enjoy and make the most of their computing experience with KDE Software.
As a result, this is the page they will see. It’s objective is to make it clear what components make up a computer, which are Apps, Workspaces, and Framework. Different components will interest different people, and the availability of components are also limited depending on what the user is using. For example, Windows and Mac users won’t get a Workspace, but will get Apps and Framework. Mobile users get different Workspaces to non-mobile users. And so on.
The reason this initial segregation is so important is for several reasons:
- They are introduced to the branding jargon that KDE users, eg Apps, Workspaces, Framework and understand how it fits together
- This allows highly specific and targeted marketing in the next stage – no use comparing Kate to GEdit for a Windows user.
- Users understand the scope of KDE development that it isn’t just limited to desktops/laptops and are flexible to bend around what people use.
In other related news, the GetKDE.org homepage itself got a bit of a cleanup, which you can check out live via the link here, or in the below screenshot.
That’s it for this post! More to come!
For those particularly interested in this project, progress is tracked via its WIPUP project space.