Why is Chrome OS going to be successful?
People reading this post who know a little about Chrome might point at the title of this post and consider it a typo – it should read why isn’t Chrome OS going to be successful? I wish that this were true.
Chrome OS is Google’s attempt at an operating system, and can be described as a browser in a box. It looks identical to its namesake and contains little more. The interface is simply a browser window with tabs for separate “applications”, it’s applications are naught more than websites (or in true 2.0 lingo – “web apps”), and just to ensure that the user is limited as to what they can do, the filesystem is read-only. In other words – the Chrome is good for one thing and one thing only: surfing the web.
Why then, with statistics showing internet usage globally leveling out and laptops being introduced to more and more children, would a generation understanding the capabilities of machines be content with such a handicap as Chrome OS? It’s known that “simple sells”, but too simple?
The answer lies with the market that Chrome OS is truly aiming at: SMEs. With the Go Google initiative the next step is to provide the hardware that supports it. Most uses of a laptop in corporate environments are limited to document processing and web research. Given that they choose the specs of the computers, Chrome OS is able to provide this at a bargain. So when management has to give Joe down at accounting a laptop for his work, he doesn’t need to bother about licensing, cost, endless software debugging and maintenance – but simply throw (yep, SSDs!) a Chrome laptop at him. Data redundancy, “software” upgrades and whatever else the cloud brings is an added bonus. Yeah – it’s not a hard choice. It’s cheaper, gets the job done, and it truly is a “work” laptop.
The objective isn’t to throw it into the market as a whole or start from the housewives and grandparents with such a simple laptop but instead the objective is to turn it into an industry standard – an industry standard that works best when companies have Gone Google. Most SMEs don’t care about the drawbacks of using a cloud-based system either – this makes the costs of moving to such a standard minimal. Both sides win. This approach into the market is only one that Google can employ – and is the reason why Chrome OS can break in successfully compared to others like Moblin, even though Moblin has the same simplicity and speed.
Then of course some of the less computer literate (which is the majority of the world, unless you live under a rock) don’t mind using it either. Chrome OS makes the netbook what it should be – a netbook, and schwoop we have another player in the market. In a nutshell. The trick behind this is the frictional costs. The frictional costs of moving to such a system is minimal. I say this as a relative term in comparison to the costs of switching from a cloud-based system.
The conclusion is not that Chrome OS is going to take over the OS market. No – especially in large firms the costs of moving to such a system is unquestionable. However this approach will definitely break the barrier between lightweight computer users and Linux-based OSes. Whether or not this is a good thing for existing Linux platforms is still unknown and free for speculation.
Of course, in the future when our needs for computers far exceed this, Chrome OS is definitely not the choice for that generation – but then again, Google has plenty of time to work towards that!
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