Chrome in the Clouds: The Google OS
If you read my initial post about Google Chrome (the OS, not the Brow- wait a minute, is there even a clear distinction anymore?) you would have realised that I didn’t really give opinions on what I felt about it but instead how I visualised it to be. I believe in designating some mull-over time before making a judgement. (hypocritically speaking, I did not do that when constructing my conspiracy theory when Google Wave came out)
Now is the time to see what exactly is going on.
My feelings in a nutshell
- Would I buy such a product? If it were cheap (100 dollars or so), yes.
- I feel Google is harming open-source.
- Cloud computing is very important to me for accessibility and synchronisation.
- We cannot fight, and should not fight.
The story behind it
The first point is easy to justify and I do believe this is very agreeable. This is an area of the markt people have always looked towards with an expectation of a “trustworthy” brand, and Google has just provided that to them. People will buy for this OS.
To a company, Google is probably executing its marketing strategy in the most effective way possible. They use a product-orientated approach, making the product first then selling it to the market – or so it seems. Google knows two things: 1) They have craploads of data, and 2) They own (pretty much) the biggest mass marketing device in the world. However they do know that even though they “own” this realm, they cannot control it. It’s like a pet – you own but cannot control it.
They way you control it is by feeding it. Such is the nature of open-source development. However Google is able to turn open-source into money by producing a good percentage of the product before open-sourcing it. This allows Google to keep the leash on the project. You developers aren’t building the product side by side – no: you are doing the grunt work that turns a framework into something consumers will love – something with the name Google slapped onto it.
Let’s move onto my third feeling. This is because of a trend I have noticed over time. Computers is no longer about being in full control of your data – it’s about being in full control of your data no matter where you are. Cloud computing sorts this out – it’s no wonder Google’s objective is “to be the hub through which all the world’s information passes through“. Sorry guys, but the fact is that most consumers want this. The only time they won’t is when the company providing it has a bad reputation – but Google? No, Google’s never been evil have they? Not to the average joe they haven’t. It’s the average joe that changes the workflow – it’s the average joe that makes such a way of working part of your daily routine.
You see, Chrome isn’t about making an operating system to do useful stuff – Chrome is all about changing people’s workflow to become web-centric. Instead of moving into the desktop market, what Google is doing is moving consumers into the web market. Why do you think it’s named Chrome after their browser? It saves on the advertising costs. You advertise the OS, you advertise the browser. Google is pushing ahead HTML 5 specifications to redefine what the web is capable of, and their browser Chrome going to be the biggest, baddest boy in the playground that knows the meaning of the word “compatibility” backwards. Advertise them both at the same time – what you get are people getting the “wow” experience Google can provide with all its toolkits online from the browser, and making it easy as pie to integrate it into how they work. It’s not because Google Docs is simply an application that allows you to edit documents online, it’s because it’s a shared, accessible, compatible, synchronised alternative.
We cannot and should not fight.
Yes. My last point is so awesome it deserves its own special section.
You cannot fight once a market leader has made a choice on a product/system. We saw it with Windows and we may very well see it again. (I assume you have all seen Google Wave?) Instead we have to understand the market. What does the market want? How do we provide for it?
Now, I am a KDE user myself but what I see as major areas for Linux and DEs in general to focus on are:
- Plasmoids (in KDE at least) – this is a stepping stone to integrate new technologies and the web into the desktop workflow
- Provision of private clouds, complying with open-standards – for private, secure and PERSONALISED (imagine giving users the freedom to shape their cloud environment) mobility and synchronisation
- The social desktop
- The semantic desktop
Am I right, am I crazy, have I missed out stuff?
Shower me with your thoughts please.
No related posts.
3 Comments